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[Tips & Tricks] Alternative ways to earn as a YouTuber
With shelter-in-place forcing everyone indoors, we’ve seen two trends emerge over the past few months
Increased demand for online content People are stuck at home, bored, and have had more free time than ever before. There’s an increased demand for content to consume and fill in this gap. As a result, YouTube watch time has picked up by a double-digit percent since the start of the pandemic.
An increase in the number of creators Shelter-in-place has acted as an accelerant for the passion economy, where more individuals are building themselves into businesses — creating content, brands, merchandise and selling themselves online. I’ve talked to a number of people who were recently furloughed and now have rapidly growing YouTube followings, and actively seeking ways to turn them into sustainable revenue streams.
If you’re looking to try to make a living as a YouTuber, you should know what your options are when it comes to monetizing the audience you’ve worked so hard to build. 1. Paid media like videos and photos If you want to produce exclusive versions of the content you’re already producing on YouTube or Instagram but behind a pay-wall, consider getting your followers on OnlyFans or Patreon. 2. Shoutouts You can signup on Cameo and share with your fans, so that they can request and pay for personal messages and shoutouts. Originally created for celebrities, Cameo has expanded the kinds of talent they’re featuring on their site. As of the time of writing this, there are over 6000 creators listed on the site. To increase your request volume, try to keep these personal and entertaining. 3. Livestreams or small group Zoom calls YouTube lets you monetize your live streams by letting your fans buy Super chat and stickers. Another channel that’s emerging in the Zoom era is small group paid video calls with your fans. There are a number of verticalized sites for this — fitness, comedy, music, etc. There are smaller sites which let you list your Zoom and receive payments like costage.live. 4. Online classes If your following is around a skill that you have, let’s say you’re a painter on YouTube, you might want to consider creating a curriculum and a class to help educate your fans and improve themselves. This works well if you already have free educational videos and want to expand into in-depth paid courses. You can get started creating a paid online class on Udemy, Teachable, and Podia amongst many others. This can be incredibly lucrative if you have an in-demand course. Top creators can rake in over a million per course. 5. Partner Programs for Ads On YouTube, you can join the partner program once you have 1000 subscribers and 4000 hours of watch time. Search Google for "Youtube ad calculator" to see how much you could make from ad revenue depending on your video views and channel engagement. Make sure you watch YouTube Creator Academy where you can learn everything about becoming a professional YouTuber if you haven't already. 6. Sponsored content You can generally be discovered by brands by promoting their product in a video and sending it to them if your video has a lot of views asking for sponsorship. You can also list yourself on the top 10 to 20 influencer marketing platform you can find like Paid and AspireIQ — there are tons of these. 7. Merchandise Once you’ve built an audience and have fans, some of them will be open to buying merchandise from you. You’re a brand that they want to show off. They want to see other people in the same way one might wear their college apparel around. You can create your own online store pretty quickly on Shopify and purchase branded merchandise in bulk on a variety of sites like Stickermule, Teespring, Printful, and more — there are a number of these and most of them have Shopify integrations. With print-on-demand dropshipping, you never have to even store these yourself or find a warehouse. They can ship directly to your fans. There are lots of common merchandise products like t-shirts, stickers, mugs, and phone cases, but you’ll be more successful if you tailor your products to your audience. For example, if you run a YouTube channel for pilots, consider a branded flight bag or something that you know your audience might find valuable. Drops If you get into merchandise, consider running drops. This is when you create a limited quantity of some creative branded merchandise. You have to run these less frequently to keep them exclusive but can generally charge more. These are for your super fans who are willing to spend more on your merchandise. There are a number of countdown timer apps and limited stock counter apps on Shopify that you can use to generate hype. Take a look at MSCHF.xyz and their Jesus shoes for inspiration on how you can get really creative here. Autographed merchandise Film a video of yourself signing merchandise and a shoutout to the fan buying it. This is a lot more work since you’ll also have to ship merchandise to yourself, physically sign them and ship them to fans. It’s pretty manual but you can mark up items an incredible amount (the exact amount depends on your brand). Once again, this is only for your superfans. Probably not worth your time unless you have cult-like status with some of your fans. 8. Growing audience through existing followers to boost the above If you’re a creator looking to grow your audience through word of mouth, check out conveyhq.com to do so with referrals. You can get every follower to bring in a couple more. More audience members = more monetization potential.
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